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Web Analytics

Web Analytics

What is your objective behind search engine marketing and search engine optimization? You expect to increase relevant traffic from the geography you’re focused on, engage fruitfully with your email and blog subscribers; get more enquiries for your services, generate leads, and eventually lead to business growth and create a brand for your business.

Analytics plays a key role in achieving this. It answers every ‘why’ and ‘how’ involved in the processes of search engine marketing and search engine optimization. This involves research and endless data crunching. Then you can strategize and re-strategize your digital marketing initiatives.

Effective analytics demands usage of world-standard methods and tools such as those used for A/B testing.

Content is a critical factor for the success of search engine marketing and SEO. We use heat maps to measure content effectiveness of your website. Effective usage of these methods and tools contribute to making your digital marketing initiatives a success.

Business Benefits

  • Better search results: With a search engine friendly website and the right digital marketing initiatives you get better search results for your brand. This leads to more business opportunities.
  • Optimum resource utilization: Effective research and analytics help you modify your digital marketing strategy to achieve the results you want and avoid repeating mistakes.
  • Higher ROI on marketing spend: With clarity on your digital marketing strategy you make fewer mistakes and get better ROI on marketing spend.

How we create value

While working for a product and web applications development company we used analytics (Heat Maps specifically) to figure out that users visiting the website would search specifically for their “Resources” section.

We suggested that the link be added in the main navigation. This small change increased pageviews and engagement as a number of viewers who were coming to the website started going to the Resources section. Since there was a lead capturing mechanism already placed on some pages of the resources section the leads increased.

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  • ADDRESS

    Contact Address USA :
    SM Solutions, Inc.
    118710 Walkers Choice Road
    Suite 4, Montgomery
    MD 20886, USA

    Contact Address India :
    G-65, Ground Floor, Shakarpur,
    New Delhi - 110092.
    INDIA

    Phone- 91.9350535307
    Website: https://smwebsolutions.com
    Email: info@smwebsolutions.com